Jack M Design Co.

Personal branding for my freelance services

As a freelance digital designer specialising in sustainable and ethical brands and organisations, I felt it was important to convey this in my branding – through my logo, choice of colours and imagery.

Whilst designing my logo I wanted something clean, simple and suitable for all platforms. I decided on the four leaves positioned as an ‘X’ to communicate both the environmentally-friendly projects I work on and the UX (user experiences) I create through my designs.

The colour palette I chose was based around earthy tones – browns, greys and greens along with simple black and white for the text.

More images and info coming soon…