Lori Zaino

Logo and web design for a Madrid-based journalist and copywriter

Lori Zaino Logo

Lori is a freelance journalist and copywriter based in Madrid. She writes and edits for popular blogs and well-known brands on wellness, finance, travel, fashion, lifestyle and more.

Lori needed to migrate her existing WordPress travel blog to a new domain and refocus the content on her growing body of client writing work. She also wanted to redesign her website to something more contemporary and fitting of her writing and her own personal style.

We worked together to give her branding a new look including a new logo and colour palette. We also reorganised her portfolio of work and completely redesigned her website’s layout and visual aesthetic.

I developed the website on the WordPress platform to enable Lori to edit her site with ease.

Since launching the new site in the Autumn of 2020, Lori has already attracted new clients as a result of the redesign.

Lori Zaino Website